Marketing campaign: how to determine your target and objectives?

Customers and the extent of their demands are one of the foundations for the development of a business. However, identifying new targets to attract customers who are likely to buy your products should not be taken lightly. To do this, you need to design yourself a persona and conduct a behavioural study of your potential consumers. On the other hand, to identify a profitable marketing target, it is necessary to carry out a few necessary measures. 

Creating a persona

The persona is a fictitious individual who can be related to your target. In other words, it is your potential customer who is likely to consume your product. So, to create it, there are a few steps you should go through. First of all, you can look at the opinions of some customers on a given product. Some of this information can be found in the emailing database of corporations for commercial campaigns. Secondly, you need to draw up a list of your consumers and then interrogate them. The questions asked should revolve around age, occupation, name and comments on your products. Finally, to convince your targets, you must not forget to make this marketing persona concrete.

Studying the behaviour of your targets

The best way to identify potential consumers is to analyse their behaviour. In other words, it is necessary to understand them to better comprehend their needs. For instance, you need to know why your best customers are already buying from you. Indeed, the main purpose of this concept is to gather the characteristics of those who are already consuming your goods or services. On the other hand, to identify new targets, it is important to put yourself in the shoes of the customers, which will allow you to know the needs and desires of potential consumers alongside the reasons that may prevent customers from buying your products.

Defining your goals

The marketing objective is defined as the goal you are willing to achieve in terms of increasing the volume of your customers’ requests. But to do this, you need to be able to attract and convince them. Note that before you can set a specific goal, you first need to know how strong your company is by analysing both your turnover and the number of requests for your products. This information will allow you to easily set a realistic, feasible, measurable and, above all, achievable goal. Finally, you must study the strategies you will apply as well as the resources to be deployed in order to reach your objective.